Healthcare Strategy
At some point in your career as a healthcare leader or manager you will be asked to prepare a strategic plan – a roadmap for the future of your department, organisation or service that sets out your goals and describes both your action plan for achieving them and how you will measure your progress. This task might seem daunting initially, yet it is surprisingly easy to develop a robust strategic plan that re-energises your team and enhances their performance – provided you use the right tools and methods, and use them properly.
This 10-week programme of live interactive webinars, supported by a comprehensive library of online resources and six months of one-to-one coaching, will provide you with a highly personalised and participative learning experience during which you’ll explore the essential elements that make a strategic plan effective and be guided, step-by-step, through each stage of the strategic planning process. Upon successful completion of both stages programme members are awarded the IHLM Professional Certificate in Healthcare Strategy, Planning and Execution.
Whether you’re revisiting the strategy of your entire healthcare organisation, opening a new service or simply looking for ways to gain a competitive advantage in a crowded healthcare marketplace, this programme will help you do it. It features detailed instruction in:
This is a highly practical and interactive programme that will benefit anyone who needs to be able to lead or participate in the strategic planning process in a healthcare system or organisation. It provides detailed coverage of all of the essential tools, concepts and models used in strategy.
Throughout the programme there are allocated timeslots allowing ample opportunities to practice the principles being taught using learning activities and case studies.
There are no educational prerequisites for this programme. You can be from either a clinical or non-clinical background but should be working in a unit or department of a healthcare organisation. You should also be comfortable using a computer, and writing and reading in English.
IHLM’s online programmes build on our world-class faculty’s ability to convey complex concepts in ways that are simple and practical. Each of our online programmes features:
The first 10 weeks of the programme features live, interactive, two hour webinars delivered via our virtual Zoom classroom. These webinars provide the opportunity for interaction with both our faculty and the other programme members and carry 2 CPD / CME credit hours each. To earn the credit hours associated with each webinar you must log-in and attend it live or watch the recording of the webinar in full.
The live webinars are supplemented by an online library of additional resources – including webinar recordings, other videos, podcasts, presentations, articles and case studies – that are hosted on the IHLM Extranet. To maximise the benefits of this programme you should spend some time studying these materials each week and completing the accompanying learning activities so you can check you have fully understood the content of the module.
Every programme member is required to identify and undertake a strategic planning project through which they will not only get to practice their learning but will also be able to improve the performance of their unit or department, or of their healthcare organisation as a whole. It is through this project that you will maximise your professional impact and advance your career. You will be allocated a learning coach at the beginning of the programme who will provide one-to-one coaching via email and Zoom meetings during your project. This support is available for up to 16 weeks after the webinars finish.
What is strategy? And what makes a plan (and the process by which we develop and execute that plan) ‘strategic’? In Part 1 of the programme we learn the tools and techniques with which healthcare leaders and managers can evaluate the strategic position of their service or organisation: by understanding both it’s strategic potential (what it can do) and its strategic ambitions (what it actually wants to do).
In Part 2 of the programme we examine the strategic options available to a healthcare manager. These include the adaptive choices of whether to expand, contract or maintain the scope of an organisation or department’s services; the methods by which to pursue these choices and how to compete in a competitive healthcare marketplace.
In Part 3 of the programme we consider the many practical tasks that have to be undertaken in order to actually execute a strategy or strategic plan successfully. These include communicating the strategy effectively, getting support from others, taking all the necessary actions and measuring success.
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IHLM is deeply saddened by the death of Queen Elizabeth II. Her Majesty was patron of more than 600 charities, many of them in the field of health and medical care.
