Using case studies from hospitals, clinics and healthcare systems, this programme shows you how to design and execute a strategic project or plan in a healthcare organisation.
This programme provides you with practical tools for understanding patient needs and preferences, developing a marketing plan, building your healthcare brand and growing revenues.
September 8, 2022
IHLM is deeply saddened by the death of Queen Elizabeth II. Her Majesty was patron of more than 600 charities, many of them in the field of health and medical care.
May 30, 2022
There has never been a more urgent need to maximise the capacity and productivity of our healthcare facilities and services, but how can we do this?