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Preventing Pressure Ulcers in the Emergency Department

Patients needing hospital admission can often spend many hours waiting in the emergency department for an inpatient bed to become available. Yet despite the fact that a significant number of these patients are at high risk of developing pressure ulcers, few EDs have prevention protocols in place.

Over the last year IHLM has, therefore, supported nursing leaders in the emergency department at Karolinska University Hospital in Sweden – which has one of the largest EDs in Europe – who have tried out four simple but effective nurse-led changes that can significantly reduce the incidence of pressure ulcers when integrated into ED workflow:

We’re pleased to report that these changes led to both measurable improvements in pressure ulcer prevention and increased staff engagement.

Would you like to discover more?  Our recommendations have recently been published in a peer-reviewed article in the journal 
Emergency Nurse.  It’s an open access article so just click here to download your free copy

This is just one example of the dozens of quality and safety improvement projects we help our programme members complete each year through expert coaching and mentoring. Click the links to discover more about our upcoming quality improvement and patient safety programmes.

Is Your Healthcare Organisation Badly Designed?

By Benedict A Stanberry, Principal, IHLM, Oxford, UK

Why do healthcare staff sometimes find their workplace so oppressive? Why are some hospitals unable to impose greater accountability on physicians? Why do healthcare systems struggle to satisfy patient expectations? There are many answers to these questions, but as I prepare for IHLM’s upcoming programme on healthcare strategy and strategic planning I am struck by just how helpful one particular management theory is at explaining the problems that many healthcare staff, hospitals and systems encounter: something about their organisational design is inconsistent with the strategy they are trying to achieve.

Henry Mintzberg and the Structuring of Organisations

The name Henry Mintzberg will probably be familiar to most management academics and students, but not necessarily to healthcare managers. A professor at McGill University in Montreal, he is one of the most prolific and original writers on business and management and runs McGill’s International Masters for Healthcare Leadership. Some of his most insightful research dates all the way back to the late 1970s, when he investigated how the structuring of organisations influences the way they function and observed that there are five commonly occurring structures or ‘configurations’. Even though his work is now almost four decades old, it can easily be applied to the types of healthcare organisation we see today and offers many insights into why they either succeed or fail.

1. Simple Structure

A simple structure is managed and led from its strategic apex by a single leader or a small leadership team. They hold all the power and co-ordination takes place through their direct supervision. This type of organisational structure can often be seen in small and medium-sized healthcare enterprises, including new hospitals and clinics that have been established by an entrepreneurial physician or team who like to be ‘hands on’ and hence minimise the number of middle line managers.

In healthcare, simple structures can be fun and effective if they’re run by an affiliative, democratic leadership team with whom staff enjoy a direct and informal relationship. But they can easily be derailed by two kinds of extreme leadership behaviour. When leaders are autocratic micro-managers a climate of fear can quickly grip the organisation. Bad news is buried. Candour forgotten. A ‘blame culture’ takes over. On the other hand, the scandal of poor care at Stafford Hospital, a small district general hospital in the UK, might in part be explained by powerful leaders becoming too distant from frontline staff and ignoring their concerns.

Most healthcare organisations begin their lives as simple structures. But if they want to grow, they will almost certainly have to transition into a…

2. Machine Bureaucracy

This is probably the most common configuration for healthcare organisations, in which a technostructure of quality auditors, analysts and managers tightly control the way the operative core of healthcare professionals deliver care to patients. Machine bureaucracies in healthcare are typified by behemoths such as the English National Health Service that, over the last few decades, have become dominated by multiple overlapping agencies that measure, inspect and regulate practically every aspect of performance and have gained significant power over the day-to-day work of healthcare staff.

Machine bureaucracies work best in simple, stable environments and can be very effective in raising standards of care, managing resources efficiently and creating transparency. Managed care providers such as Kaiser Permanente are typical machine healthcare bureaucracies, with entire departments dedicated to disease management, case management, wellness incentives, patient education, and utilisation management and review. But by over-standardising the way care is delivered they can stifle professional initiative and prevent change and innovation occurring. The sheer volume and variety of performance measures may overwhelm clinicians and divert them from frontline care.

Though doubtless indispensable, machine bureaucracies have made the very word ‘bureaucracy’ a dirty one in healthcare and alienated many healthcare staff. But there is an alternative…

3. Professional Bureaucracy

More human and hospitable than machine bureaucracies, professional bureaucracies put the operating core of healthcare staff in control. By decentralising decision-making and empowering frontline teams, professional healthcare bureaucracies enable their staff to work relatively freely, achieving whatever coordination is required through the standardisation of professional skill and knowledge that took place during their training. Indeed, in this configuration staff might identify more closely with their team or profession than with their organisation and will often organise themselves into functional or market-oriented groups – cardiologists will treat cardiac patients, for instance, oncologists will care for cancer patients, and so on.

A professional bureaucracy might be the organisational structure that most healthcare professionals would prefer if given the choice, since it gives them freedom to innovate and provide high-quality services in complex but stable environments. However, problems of poor coordination and communication can be common and some senior clinicians may cherish their autonomy so much that, as occurred in the Bristol Royal Infirmary scandal, they become an oligarchy: resenting or resisting being held to account.

Many healthcare professionals have spent their entire working lives in professional bureaucracies. For them, the transition of these structures into machine bureaucracies is unwelcome.

4. Divisionalised Form

Some healthcare organisations operate multiple hospitals and clinics, so take a divisionalised form in which a middle line of intermediate managers, sitting between the leadership team and the healthcare professionals, coordinates the work of each division. This organisational structure is appropriate when individual business units are charged with servicing their own market and there is little or no interdependency between them – such as primary healthcare clinics distributed over different suburbs or districts. Without the need for close coordination, a large number of divisions can report to one central headquarters.

In divisionalised healthcare organisations, however, there are frequently tensions between a division’s desire for autonomy and headquarter’s need to align the goals of the divisions with its own. This is often resolved by standardising the outputs of those divisions using performance control systems designed by a small headquarters technostructure.

Divisionalised healthcare organisations are not complete structures: they are superimposed upon other organisational structures that are capable of accepting the imposition of standards – ie, either a machine or a professional bureaucracy. They enable healthcare organisations to become very large – Hospital Corporation of America manages 168 hospitals and 116 freestanding surgery centres, for example – yet this can lead to the concentration of a huge amount of economic power in a few hands. This may encourage that power to be used irresponsibly or fraudulently.

5. Adhocracy

Finally we have the adhocracy: a special administrative structure found in organisations such as Apple and Google that facilitates innovation by fusing experts from different specialties into smoothly functioning project teams who coordinate their work through informal communication and teamwork.

For every healthcare bureaucracy there is an adhocracy that does similar work, but with a broader orientation. So while a professional healthcare bureaucracy tends to pigeonhole each patient into a particular clinical discipline – eg, cardiology, oncology, endocrinology and so on – a healthcare adhocracy takes a very different approach. It groups healthcare professionals into multidisciplinary teams in order to encourage mutual adjustment and a focus on the complete physical and mental health needs of the patient. A professional healthcare bureaucracy leverages the standardisation of skills to enable clinicians to work autonomously, but an adhocracy convenes healthcare professionals into teams of interdependent caregivers in order to facilitate the delivery of innovative, integrated care.

Adhocracies come into their own in complex, dynamic healthcare environments that demand new types of healthcare delivery: the kind that calls for a fluid structure with a good deal of decentralisation, such as Geisinger’s Medical Home programme.

Getting the Structure Right

So we have seen that simple organisational structures can be highly adaptable, but permit their leaders to become bullies. Professional healthcare bureaucracies can become ‘club cultures’ where doctors are a law unto themselves, whereas machine bureaucracies are perfect for delivering large scale public healthcare but slow to adapt to new situations. Organisational designs have consequences, it seems. So how can the progressive healthcare manager put Henry Mintzberg’s theories to work? Well, here are four lessons we can all take away:

You can learn more about organisational design by joining IHLM’s forthcoming Healthcare Strategy and Strategic Planning programme.

Does Healthcare Advertising Actually Work?

By Benedict A Stanberry, Principal, IHLM.

There is a popular saying, usually attributed to American marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”

This quotation came to mind during a recent visit to Dubai. Private hospitals and clinics have always appeared to thrive in this city and during recent years the Dubai Health Authority has been working hard to promote medical tourism. In 2016, however, there has been a noticeable proliferation of billboard advertisements by healthcare providers – particularly along Sheikh Zayed Road, the city’s main highway.

Whereas visitors and residents were once exhorted to buy expensive Swiss watches or receive a free Bentley with every off-plan purchase of a luxury apartment, these days the billboards of Dubai are populated by platoons of physicians. One example features a silver-haired doctor seated at a polished grand piano ready to serenade his patients back to health. Another memorable roadside message reassures that “brain surgery has never been safer”, though I do hope none of the passing drivers ever has to put that claim to the test, even if it is a perfectly accurate one.

What might this recent surge in healthcare advertising be telling us about the competitive intensity of Dubai’s healthcare marketplace?

Dubai’s healthcare marketplace is maturing

A review of the published literature pertinent to this question unearths a large cluster of research studies from the USA, all produced in the mid- to late-1980s: a time when regulatory and insurance reforms similar to those recently implemented in Dubai had given patients a greater choice of hospitals and greater participation in the process of selection. This led to escalating competition between healthcare providers and, for some, falling bed occupancy rates. It was now, as the market matured, that hospitals that had never previously done so turned to newspapers, magazines and billboards to promote themselves.

Given the number of new facilities that have opened in Dubai over the last few years, it would make sense for rivalry to increase in some segments of the city’s healthcare economy. Not long ago I spoke to a senior executive from the Dubai Health Authority who observed that profitable sectors such as orthopaedics were becoming saturated while there remained a dearth of services in specialties such as oncology. It was even suggested that the Authority might suspend the issuing of permits for new healthcare facilities in specialties where capacity now exceeded demand.

If we accept that Dubai’s healthcare market has entered a mature stage in its lifecycle, characterised by more intense competition and falling utilisation of some services, then there is another important question to ask. Are the city’s hospitals and clinics investing their money wisely when they commission advertising? Does healthcare advertising actually work?

Patient choice is driven by five factors

If I were to base my view solely upon the published healthcare management research, I would counsel any hospital or clinic to think twice before it calls in a marketing consultant or advertising agency. And here’s why.

One of the biggest challenges any prospective patient faces in choosing a healthcare facility or physician is what is sometimes referred to as ‘asymmetry of information’ – meaning that it is difficult for an ordinary patient to understand, and therefore to evaluate, the quality of a healthcare service before he or she has actually received or experienced it. Even after care or treatment has been received, it can often be difficult to determine how beneficial it has been. In theory, this should mean that advertising could have a powerful influence over a patient’s choices. Indeed, the fear that patients might be misled or deceived by healthcare providers who deliberately conceal information has led most European healthcare systems to ban direct-to-consumer advertising.

Reassuringly, however, most patients behave far more rationally than healthcare regulators realise. Time and again, research has shown that patients base their choices on five critical factors. These were first identified by two professors from the University of Minnesota – William Flexner and Eric Berkowitz – in a pioneering and much-cited research study, and verified again and again in subsequent studies. These factors are:

Advertising, according to the US evidence at least, has a negligible effect on patient choice when compared with these five fundamental drivers.

I believe that some segments of the healthcare industry in Dubai are today at the same point in their lifecycle as many American hospitals were in the 1980s and that patient choice is driven by the same five factors that were first identified by Flexner and Berkowitz.

Ask any group of Dubai residents which are the ‘best’ local hospitals and they will each name the same handful of institutions. Reputation counts for a lot, as does the word-of-mouth advice of the prospective patient’s family and friends. Social media is now growing that circle of advisers to include strangers. Just take a look at the online discussion forums on websites such as and you can see how powerful the testimonials and past experiences of others can be when choosing a hospital or physician.

That is not to say that traditional physician referral networks no longer count for anything. Speak to hospital executives themselves and many will tell you that referrals are frequently the product of both informal and formal arrangements with Dubai’s primary care clinics.

Be your own best advertisement

So, if advertising really does such little good, where should a healthcare facility spend its money instead? My personal opinion is that it should be spent on improving or transforming the things which the research evidence has told us patients base their choices on: quality, safety, and the patient experience. These are the domains where reputations are built, or destroyed. No amount of advertising can convince a patient to use a hospital where waiting times are unpredictable, processes are chaotic, communication is poor, or staff are rude.

Some of the best hospitals in the world, including the famous Cleveland Clinic, use visual and experiential clues to make sure that the patient always comes first. This includes the way they hire and train staff, the design of their facilities and the way that their healthcare professionals collaborate to deliver integrated care that meets all of the patient’s medical, social, psychological and spiritual needs. The result is that even without advertising, the hospital enjoys greater brand recognition in the region than perhaps any other healthcare institution. Hospitals such as Cleveland Clinic are living, breathing advertisements for themselves.

No hospital can build a reputation for quality overnight. As perhaps the greatest quality expert of our time, W Edwards Deming, once said: “there is no instant pudding”. But quality, and a reputation for it, surely offer a far greater and more sustained return on investment than a poster of a piano-playing doctor, glimpsed briefly from a speeding taxi?